Behind the Scenes at South African Jeweller Alchemy Loop
What is your name?
Where did you grow up?
I grew up in a small town, Kempton Park which is in Johannesburg, South Africa.
What do you love about jewellery?
I love the fact that you can adorn your body and express your individuality through wearing jewellery.
When did you discover your love for jewellery?
I have always been fascinated with jewellery. My mom gave me me an engraved silver ring with my initials on it as a child and I loved wearing it.
How did you become a jewellery designer?
I struggled to find unique pieces to reflect my personality and thus started making my own.
Describe your style, what is most characteristic about your jewellery design?
I combine traditional cross-stitch craft and embroidery methods in my jewellery pieces. The pieces are all unique and sold as once off items.
What is your favourite of your own jewellery?
My Frida necklace.
What exciting things are coming up for your jewellery line? New lines planned?
I am planning on creating a more bespoke range which combines cross-stitch and sterling silver or brass.
... IN THE DESIGN STUDIO
Describe a typical day in your studio?
I am a full time art teacher. My day stars with school. I love working with children and they inspire me a lot. They also love hearing about my jewellery projects. A school day ends at 14:30. After that I come home and work on/or design new jewellery pieces.
How do you make your jewellery?
I make all my jewellery pieces myself. If I have a big order my grandmother helps me with the cross-stitching. I love sourcing new materials in and around Joburg. All cross-stitch pieces are hand embroidered. The brass metal pieces are lasercut and then embroidered with cotton thread. The rope I use in the Frida necklaces are rope used for boats/yachts.
Where do you draw your inspiration from?
Me and my husband love to travel and I draw inspiration from those travels. I also love the artist Frida Kahlo. I love the fact that she wasn't afraid to express herself through wearing bold clothing and jewellery pieces. I'm also inspired by colour and I love creating bold and colourful jewellery pieces.
LAST BUT NOT LEAST..
Ring, Earrings, Necklace, Bracelet, or Bangle?
Mountains or beach holiday?
What's your favourite city?
Do you have a favourite jewel that comes with you on all your travels?
Yes, one of my Frida rope necklaces.
The interview is part of our Emerging Jewellers series. To see more of Alchemy Loop's stunning pieces, check out the designer's website here.