Behind the Scenes at Shimmer by Cindy

Shimmer By Cindy

The Jeweller

What is your name?

Cindy Hock.

Where did you grow up?


What do you love about jewellery?

I love how one shimmery piece can make a statement and say so much in a subtle way.

When did you discover your love for jewellery?

As a little girl looking into my mother's jewelry box and seeing all of her treasures.  I discovered then the best way to get to know a woman is through her jewelry box.  It tells the story of her life.

How did you become a jewellery designer?

About 12 years ago I started making simple designs at my kitchen table with my mother as a hobby. In these past 12 years my jewelry has gone from my kitchen table to places all over the world.

Shimmer by Cindy

Jewellery Design

Describe your style , what is most characteristic about Shimmer by Cindy's jewellery design?

My style is a combination of vibrant and elegant with a sprinkle of shimmer. The attention to detail and the heart on each piece is my signature.

Which music genre describes Shimmer by Cindy best?

Adult Contemporary.

What is your favourite piece of your own jewellery?

My Graphite Rock Candy bracelet.  It can be understated or can be the statement piece.  Its my go to piece almost every time.

Which exciting things are coming up for Shimmer by Cindy's jewellery? New lines planned?

My Graphite Rock Candy bracelet is going to be featured in the upcoming August Cosmpolitan UK which is very exciting for a midwestern girl.  My Graphite Collection has just come out and will be in stores soon and I'm in the early stages of planning my 2018 collection.

 Shimmer by Cindy

In the Studio

How does a typical day at work look like?

I'm up at 6:30am with coffee and checking emails.  I set a daily agenda of tasks so the day doesn't get too crazy.

How do you source & make your jewellery?

I design my pieces with the best beads and components I can find to create my vision for my collection.  I then source complimenting pieces to create a collection that can be mixed and matched and worn for any occasion.

Where do you draw your inspiration from?

I draw inspiration from many places such as what is the day's trends, top fashion designers, the pantone colors for the year, style icons I love and what appeals to me as a woman.  

Shimmer by Cindy

Last but not least

Ring, Earrings, Necklace, Bracelet, or Bangle?


Mountains or beach holiday?

Beach holiday for sure. There is nothing like white sand running through my toes.

What's your favourite city?

Chicago... the bright lights, the culture, and the night life.

Do you have a favourite jewel that comes with you on all your travels?

Yes, my pink sapphire engagement ring. It has become my good luck charm.

Shimmer by Cindy

This interview is part of our Behind the Scenes at independent designers series. To learn more about Cindy and her beautiful jewellery, check out her shop here.


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